I’ve talked before about some of the potential problems with Black Friday sales, especially for service providers. While discounting your Pilates classes or physical therapy services might...

Do you need a personal brand that’s separate from your business? Many entrepreneurs, especially in our industry, build new brands when they decide to work with clients outside their...

What’s the best way to set prices for your services? You want your business to be profitable, but you don’t want to drive away potential customers.

One of the most common pieces of...

If you want long-term success in your business, you need to have a deep understanding of how things are going at all times. Where do you get those insights? Metrics!

Metrics and key performance...

Setting prices is one of the most challenging parts of running a business. Many entrepreneurs struggle with setting their rates, especially those whose businesses are in the fitness or wellness...

When you started your business, did you focus on getting all the legal documentation in place? If the answer is no, you’re not alone. Many of us started our businesses focused on serving...

Do you have an Instagram profile for your studio, gym, or practice? Social media is a vital aspect of your business’s online presence, and Instagram can be a great choice for many fitness...

5 Reasons Why Women Make Better Business Owners

Women have come a long way in the business world. It was just 50 years ago that women were given the legal right to open a bank account without a...

How to Leverage Local Network Marketing to Boost Revenue

When you think about marketing for your brick-and-mortar fitness or wellness business, what comes to mind? There are so many different...

Top Tips for Marketing Your Boutique Fit Biz in 2024

Do you have a marketing strategy for your fitness business? Have you updated it to reflect the trends that are going to drive our industry this...

How to Make a Contingency Plan for Your Business & Why You Need One

You’ve worked hard to build up your business, grow your audience, and stabilize your revenue. Everything’s going...

How to Plan for Black Friday

It’s pretty easy to plan a Black Friday sale if you have a retail business. Choose the products you want to discount, and put them on sale! But Black Friday sales...