Running your own studio, gym, or PT clinic gives you the freedom and flexibility to serve your clients however you like. But being a business owner also means more responsibility — including the respo...

Marketing is crucial for any brick-and-mortar business, including fitness studios, physical therapy practices, and other wellness companies. A good marketing strategy helps grow your brand recognition...

What an Underutilized Team Costs Your Studio and How to Fix It

Figuring out how to make your business as profitable as possible isn’t just about increasing revenue. You also need to reduce expenses, ...

When it comes to talking about your business, you’re probably more comfortable with some topics than others. And chances are one of the topics you’d rather avoid is money.

I get it — money feels like...

Most of us health & wellness professionals conduct business in person. We treat PT clients in a clinic, coach yoga or Pilates students in a studio, or train people in a gym. Unless you build a home-ba...

I’ve talked before about some of the potential problems with Black Friday sales, especially for service providers. While discounting your Pilates classes or physical therapy services might seem like...

Do you need a personal brand that’s separate from your business? Many entrepreneurs, especially in our industry, build new brands when they decide to work with clients outside their established busine...

What’s the best way to set prices for your services? You want your business to be profitable, but you don’t want to drive away potential customers.

One of the most common pieces of advice entrepreneu...

If you want long-term success in your business, you need to have a deep understanding of how things are going at all times. Where do you get those insights? Metrics!

Metrics and key performance indic...

Setting prices is one of the most challenging parts of running a business. Many entrepreneurs struggle with setting their rates, especially those whose businesses are in the fitness or wellness indust...

When you started your business, did you focus on getting all the legal documentation in place? If the answer is no, you’re not alone. Many of us started our businesses focused on serving clients and t...

Do you have an Instagram profile for your studio, gym, or practice? Social media is a vital aspect of your business’s online presence, and Instagram can be a great choice for many fitness entrepreneur...