Welcome back to another episode of the Female EmPOWERED Podcast! Today, we’re diving into an important topic for all fit biz studio owners, wellness business owners, and private pay physical therapy practice owners—building a personal brand.

In this episode, our host Christa Gurka shares her own journey of creating a personal brand alongside her Pilates studio, Pilates in the Grove. She explores how developing a brand around your unique gifts, skills, experiences, and personality can open doors to new clients, speaking opportunities, and additional revenue streams.

Here are some key takeaways from today’s episode:

• Personal Branding Basics: A personal brand is about building a brand around yourself, authentically showcasing your unique attributes.
• Business Alignment: It’s essential to align your brand with your business brand while maintaining consistency across platforms.
• Social Media: Leverage visual platforms like Instagram and TikTok to connect with your audience and showcase behind-the-scenes content.
• Engagement Strategies: Use features like stories, polls, and questions to engage with your audience and build a strong connection.
• Growth Opportunities: To expand your personal brand's reach, seek public speaking, collaborations, and influencer marketing.

Learn more about our Women In Wellness Business Summit by visiting ChristaGurka.com/CEOSummit.

Make sure to tune in to our next episode, where we’ll discuss exciting ideas to update your studio as we head into fall and the final quarter of the year!

Thank you for listening! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs. Until next time, keep empowering yourself and others!

Interested in being a guest on a future Female Friday episode? Reach out to me at [email protected]!