Welcome back to another episode of the Female emPOWERED Podcast with your host, Christa Gurka! In this episode, I discuss the ins and outs of email marketing and dive deep into its role in business growth and success.

Some of the topics I discuss in this episode are:

• The significance of email marketing for communication with existing and potential customers
• Then importance of your email list as the only set of platform data that you own (pro tip: you don't actually own your IG followers and if that platform crashes, there goes your audience!)
• Practical - and simple! - strategies for starting and growing your email lists, including using opt-ins on websites and social media to attract your target audience

A Sneak Peek At Key Metrics:

• Open Rates - Learn about the importance of personalization and compelling subject lines to get your audience to actually read your content
• Click-Through Rate (CTR) - The percentage of recipients taking action and clicking your links
• Conversion Rates - The percentage of your audience that follows all the way through to your final desired action (ie: making a purchase)
• Bounce Rate - A crucial stat to make sure your emails don’t end up in SPAM

AND! I’ve got a special offer this week - check out my resources page and use the promo code EMAILPODCAST for a 20% discount on all of my tried and true business email templates.

Looking for advice and resources to help you market and grow your clinic or client-based business? Visit my website or follow me on Instagram!

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! 

Interested in being a guest on a future Female Friday episode? Email me at [email protected]!