Hi guys! Welcome back to another episode of The Female Empowered Podcast. What I will be sharing with you today is the topic of market sophistication specifically how you can tailor your marketing messaging and strategies for success.

I personally did not know about this before and I understand if you don’t know anything about it, too.

But basically, market sophistication means you are meeting your clients where they are at in your marketing. Your messages should make them relate with what you want them to know about your business and make them say to themselves that your products or services is exactly what they need.

It is a very important concept to understand and I hope that after listening to this episode, you get a good understanding of Market Sophistication so the tips can help your business grow!

Let’s dive into:

• Introduction to the topic
• Why is it important to know about Market Sophistication
• What is Market Sophistication and what it means in the context of marketing and marketing strategy
• Knowing where you are in the spectrum so you can tailor your marketing messaging and strategies for your target audience
• Low understanding vs High understanding
• Examples of Market Sophistication for different scenarios in the wellness industry
• The marketing and messaging on problem unaware people, the problem aware people, and the solution aware people
• Checking the messaging of your competitors
• The importance of marketing research and listening to your clients
• Segmenting your messaging in your population
• Spending a lot of time with the problem aware and solution aware people instead of focusing on problem unaware people
• How you can build your expertise
• Differentiate yourself from the competition
• A great way to check how to put out your messaging for your industry
• Things to consider when talking about Marketing Sophistication
• Highly sophisticated solution aware people
• Market Sophistication should be something you are thinking about
• Business coaching can be beneficial to put your stress and overwhelm over Market Sophistication into perspective
• Example of talking to people who are problem aware but not solution aware
• Conclusion

Marketing Sophistication is one of the things we teach in the marketing modules of our Inner Circle and FitBiz Foundations Program. Visit christagurka.com/workwithme if you want to know more about it.

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! 

Interested in being a guest on a future Female Friday episode? Email me at [email protected]!