Hi! This is the latest Female empowered episode for you! In this week’s podcast, I talked about why retention matters for your boutique, the last pillar of the 5 pillars of marketing in my signature foundation course. 

Some people might ask how retention is marketing. It is marketing because it is significantly easier to sell to a person who has already bought from us. Further, studies claim that it is 5 to 15 times less expensive to retain a client.

What Marketing Is On A Really Basic Level

It is letting the market know about you and your services. For marketing to be successful there has to be a well thought out strategy. This is where most business owners drop the ball and miss the mark.

Business owners might think they failed at marketing if things don’t go as planned but that is not true because we are marketing all the time – when we talk about our business, when we wear our T-shirts, putting signs up, and the like.

What business owners should understand better is how marketing will eventually lead people doing business with you.

Let’s talk about:  

• The first pillar of marketing: a recap
• The last pillar of marketing: retention
• Why retaining a client is less expensive and important
• What happens when client acquisition or client retention is the only focus
• What I think is a good retention strategy
• What is the turn rate of your membership
• Putting a system in place for retention and when a client drops off their schedule
• Statistics on retention
• What you can do before clients might cancel their membership
• 80 percent of your revenue will come from 20 percent of your clientele
• What you can do for this 20 percent of your clientele

If you are interest to get more ideas about attraction strategies and very specific retentions strategies, I am inviting you to a free master class on September 14th, Wednesday, at 7 P.M. EST. When you attend live, you can ask questions and we will brainstorm through them during the free master class. Visit my website christagurka.com to register!

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! 

Interested in being a guest on a future Female Friday episode? Email me at [email protected]!