Welcome back to another episode of Female emPOWERED! Studies have found that while 44% of companies prioritize acquisition, only 18% focus on retention. Those stats are striking when you consider the fact that increasing customer retention by a mere 5% can boost profit by as much as 95%. (Source: Infographic by Invesp.)
So while consumers are being distracted by other brands, brands are being distracted by other consumers.
Unless you’re selling butter, it’s time to stop churning so hard and start working on your customer win-back strategy.
When I talk about my 5 pillars of marketing re-engagement and retention is the final pillar that so many people forget about... and in my opinion it can be one of the strongest levers you can pull in your business to increase profit.
Let's talk about..
- What Is a Customer Win-Back Strategy?
- Why focusing on retention is a better strategy for your business
- Ways to reinvigorate your own win-back strategy
Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!
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