Happy Friday, Female emPOWERED listeners! My #FemaleFriday guest this week is Shante Cofield, PT, DPT, OCS, CSCS, CF-L1. This is part two of our conversation, as we decided to break it up because it was so rich and full of incredible content! Access the first half of our conversation here if you haven’t listened to it yet.
Shante is the founder and creator of The Movement Maestro, LLC, a social-media based company that provides both online and in-person education for movement professionals.
From treatment to teaching
Today, Shante’s known as The Movement Maestro, as well as a Doctor of Physical Therapy. Inside her programs, she provides both one-one-one and group coaching for movement professionals. Much of her coaching focuses on branding and how movement pros can show up online to help them grow their business. This is part two of our conversation, and I know it’s going to really give you some insight into what it takes to grow a wellness or fitness business with a mostly online world.
Tune in to the second half of our conversation where we dive deep into how to launch online courses, creating content, and the most recent changes to Instagram.
In this episode we discuss:
- [29:51] Creating online courses
- [33:18] Monetizing before you launch
- [37:13] Making something hard vs. working hard for something
- [40:04] Changes to Instagram
- [45:25] Forming habits
- [49:40] Content creation
- [53:43] Confidence starts with self-trust
- [58:57] Organic growth online
Follow Shante on Instagram @themovementmaestro. To learn more about her courses and coaching, check out https://themovementmaestro.com/
Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!
Links mentioned in this episode:
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Interested in being a guest on a future Female Friday episode? Email me at [email protected]!