Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka, and on today’s episode I’m joined by Mindy to discuss all things Instagram for your brick and mortar business.

Joining me is Mindy Lundy Kramer, the founder of 20 Degrees Media, a marketing agency focused on the outdoor wellness industry. In this episode Mindy shares her journey from photography to helping businesses improve their online presence and we dive into different considerations and strategies for optimizing your Instagram presence.

Some of the things we discussed include:

• Marketing Strategies for Small Businesses: The challenges of running a business as a technician vs entrepreneur. Developing comprehensive marketing strategies using various tactics like websites, social media, email marketing and events.

• Using Instagram for Local Businesses: How Instagram can be a powerful tool for small businesses to increase visibility, connect with customers, and create a stronger community through collaboration.

• Instagram Strategies for Fitness Studios: Focus on showcasing instructors' personalities and teaching styles to attract the right clients. Use Instagram for awareness, trust-building and community over direct sales.

• Analyzing Social Media Analytics: Understanding metrics like engagement, reach, likes and comments. 

• Creating Engaging Content: The importance of developing a consistent posting schedule and asking customers directly for content ideas. 

Don't forget to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're keen on being a guest on a future episode, reach out to us at [email protected].

About Mindy and 20 Degrees Marketing

Mindy worked for Vail Resorts for three years in the Marketing Research department before taking an internship with the Photography department. After she graduated from college in 2004 and fulfilled those internship hours at Vail Resorts, she became an independent photographer. For 14 years after that, she photographed 125+ weddings, 7+ sports companies, too many events to count, and commercial work. But then, she and her husband moved to California, really disrupting her referral based business. 

You can find Mindy online at 20degreesmedia.com and on Instagram @20DegreesMedia.